Samsung.com Experience

As a copywriter for Samsung Digital at SapeintRazorfish, my job entailed working across several teams to create pages for the site that answered the client’s marketing and merchandising initiatives with premium design and copy.

These pages included latest product launches, product detail pages and brand story pages.

I worked with UX, strategy and analytics teams to create wireframes, ensuring each page is cultivated in user research and data while establishing a product story that’s on point.

Once content strategy was approved by client teams, I lead efforts to build out the page with compelling copy and imagery.

See full site here.