Samsung Explore

SapientRazorfish launched the first content hub for Samsung. Our team worked to soften the often product-focused brand by showcasing content throughout various passion points for “mobile-first” millennials. My job included concepting stories, writing, editing and collaborating with designers to create articles that peaked the interests of working creatives.

Our articles were inspired by everyday conversations and then pressure cooked with helpful SEO data, internet listening and qualitative research. From photography tips and work-life hacks to wellness guides and gaming tidbits, I wrote articles that inspired readers to live their most connected life.

See full site here.