Plum Alley Investments
Financial investments might not be the first thing that comes to mind when searching for your next creative endeavor. However, Plum Alley isn’t your average investment agency. Founders Deborah Jackson and Andrea Turner Moffitt are shaking up the game and giving their members the opportunity to invest in promising female entrepreneurs and gender-diverse start-ups.
“We’re not an angel network, we’re not a fund—we’re a solution for individuals, families and corporations seeking to invest in companies that are founded by gender-diverse teams”
— Andrea Turner Moffitt | Plum Alley Founder
Still a very young company, Plum Alley needed help building out branding materials and reached out to SapientRazorfish to help create a short film around their mission.
I worked with the founders to write a script that distilled the complexity of investment world, disparaging margins and most importantly how Plum Alley works to bring overlooked talent and untapped potential to the marketplace.
Channeling my best Katie Couric with Creative Director, Carlos Perez