Dryer’s Ice Cream

Dreyer's enlisted Deep Focus for a full website overhaul. The revised site was to feature a new brand voice that would encompass the warmth of "togetherness"—savoring those family moments and that sweet sensation that makes any time an occasion. 

As a copywriter for the project, I wrote site copy including product descriptions for all 77 ice cream flavors (yes, I still quiver from the word “creamy”). These descriptions also served as vignettes celebrating family, friends, summer and those special moments together. 

Click here to see the full site.