Philly Knows Music
Spotify Premium wanted reach music fans right where they were. So we picked a city with one of richest musical backdrops— Philadelphia— and launched a hyperlocal campaign commemorating the city’s deep ties to music.
Over the course of two months we built out a creative platform that included branding, OOH, CRM, In-app messaging, OLV, performance and social assets in addition to some pretty dope creative along the way.
Philly on the Map. We partnered with illustrator Mike Perry to highlight prominent Philly Music Moments with bespoke maps.
Neighborhood-level snapshots. We narrowed in on each neighborhood to spotlight historic venues and musical landmarks. This included Trocadero Theatre, Ave of the Roots, PhilaMOCA and the “Summertime” favorite—The Plateau.
Neighborhood-level snapshots. We narrowed in on each neighborhood to spotlight historic venues and musical landmarks. This included Trocadero Theatre, Ave of the Roots, PhilaMOCA and the “Summertime” favorite—The Plateau.
Neighborhood-level snapshots. We narrowed in on each neighborhood to spotlight historic venues and musical landmarks. This included Trocadero Theatre, Ave of the Roots, PhilaMOCA and the “Summertime” favorite—The Plateau.
OOH Bus wraps. We wanted our beautiful murals to have legs so worked with the nation’s sixth-largest public transit system, SEPTA, to bring our message even closer to the people.
OOH - Unofficial "Music Landmarks". We paid homage to unofficial “music landmarks” in the exact locations that influenced music and shaped the culture.
OOH- Street-level murals. In the city adorned my beautiful murals, it felt appropriate to blow out our neighborhood map showing even more adoration for the City of Brotherly Love.
Naturally we dedicated a few playlists to celebrate the essential sounds of the city.
In our continued partnership with the Mike Perry team, we wrapped up our campaign with a musical tribute and animated tour of the city.