Kelsea’s Snack by Snack

In the fall of 2020, Kelsea Ballerini was releasing her latest self-entitled LP and wanted to highlight some of her favorite tracks.

Instead of the standard talking-head format, we knew the snack queen would feel more at home with a nibble in-hand, so we wrote a concept that compared each track to her favorite snack.

This playful snack-association game allowed her to unpack each track’s meaning, song inspirations, and even some fun truths about Kelsea herself.