https://www.gabriellewestfield.com/about daily 0.75 2023-03-21 https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/1623027237436-RRL4MBJE9FX9DUKP6XOJ/ME.jpeg Contact As a Texas-born writer, I have a penchant for words and BBQ. My background in journalism has taught me to always find the fresh angle to a story and the true power of smart brevity—saying more with less words. And as for BBQ—don’t drown it. Be patient. And trust the smoke. https://www.gabriellewestfield.com/resume daily 0.75 2025-05-16 https://www.gabriellewestfield.com/store daily 0.75 57959-05-04 https://www.gabriellewestfield.com/work daily 1.0 2025-05-16 https://www.gabriellewestfield.com/work/spotify-premium monthly 0.5 2021-06-23 https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/1624495115168-CR38KYTT6A35CT7MR4OL/Offline-Throne-Email-580x655.jpeg Work - Spotify Premium - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/1624495499931-GWGSX85RPKEI6PTHQEPZ/AdFree-Factory-Social+Static-1080x1080-1.1.jpg Work - Spotify Premium - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/b85a77ac-ce5d-452c-ac6d-d69eb27e1a4e/Lightbulbs.gif Work - Spotify Premium Notice a theme? To really drive our "3 months free" promotion we made our objects work as triads in the Holiday 2020 series. https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/559049a6-bbef-438a-8753-cb8657cc12e5/HotAirBallons.gif Work - Spotify Premium "Take your music anywhere" touting offline listening with Premium https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/053d4124-94f7-4eea-a813-5138aeb621d1/Flower.gif Work - Spotify Premium "Hear every detail with HQ Sound" https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/252fa262-ec95-41b6-8568-ea2867fa58cc/CherryPicking.gif Work - Spotify Premium "Pick and play the tracks you want" differentiating Premium's on-demand feature from the free platform. https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/c32c25ef-0d0f-4054-adf4-0da800629780/Piano.gif Work - Spotify Premium "Hit the right note with unlimited skips" https://www.gabriellewestfield.com/work/plum-alley monthly 0.5 2021-06-21 https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/1624310495770-NTWF5IDAH7YHDOSW8OFI/meonset.jpeg Work - Plum Alley Channeling my best Katie Couric with Creative Director, Carlos Perez https://www.gabriellewestfield.com/work/samsung-digital monthly 0.5 2021-06-19 https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/1624240289461-7Y0F2E9T7PYFL2E39J2V/homeappliance_chef%27s%2Bcollection.jpeg Work - Samsung Digital https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/1624240322750-6JGXF6N94GTQO243006M/Artmode.png Work - Samsung Digital https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/1624241069733-QN52X4EF237YPJZW6Q92/family+hub.png Work - Samsung Digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.gabriellewestfield.com/work/dryers-ice-cream monthly 0.5 2021-06-19 https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/1624074918646-ZXHD81RT07G46X4W2V39/Dreyers_mainpage_headline%2Bcopy.jpeg Work - Dryer's Ice Cream https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/7b876de5-a183-4b2c-9572-74a5f18c0d0d/Dreyers_mainpage1.jpeg Work - Dryer's Ice Cream https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/ad6d0cc9-8460-430b-9c78-79af71d15772/Screen+Shot+2021-06-18+at+11.11.14+PM.png Work - Dryer's Ice Cream https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/fd210242-6262-4199-bb60-0933c1aae03b/GrandcandyFlavor.jpeg Work - Dryer's Ice Cream https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/df6c4e69-4d17-43c6-8f1d-e7f051921cdb/RaspberryFlavor.jpeg Work - Dryer's Ice Cream https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/3d99745b-7d75-4dc9-87a3-a599671c2875/Screen+Shot+2021-06-20+at+7.59.20+PM.png Work - Dryer's Ice Cream https://www.gabriellewestfield.com/work/only-you monthly 0.5 2023-12-28 https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/1624048242269-K0E0TLHDT4NDO21KI2NY/Spotify_OnlyYou_InApp_01_Intro-All.jpg Work - Only You - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/1624491046473-9DMDVE1F8A2Z6ZZGE9L4/Screen+Shot+2021-06-23+at+6.30.22+PM.png Work - Only You https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/1624039466170-VCU8WRLMD28MXXB01VD2/Spotify_OnlyYou_OOH_SZA.jpg Work - Only You https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/1624058704453-3M96OTHFKIKCEJ0BS5BE/in-app_gizmodo.jpeg Work - Only You Photo: Florence Ion / Gizmodo https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/1624039514487-G5QAWDBW5I40YIEM6Z9A/Spotify_OnlyYou_OOH_Lady-Gaga.jpg Work - Only You https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/1624056083711-T4BAD0E4QS6YCCFVGFWO/Spotify_OnlyYou_InApp_04_Birth-Chart.jpg Work - Only You Audio Birth Chart surfaced the user's favorite artists based on their Sun Sign (“the top artist you listened to over the last six months”), Moon Sign (“an artist you listen to that best shows your emotional or vulnerable side”), and Rising Sign (“an artist you’ve recently connected with”). https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/8434158f-a62d-46cb-9f15-d65d55d3f47b/Spotify_OnlyYou_InApp_05_DinnerParty-768x432.jpeg Work - Only You Dream dinner party is an interactive story allowing users to pick three of their top artists over for a meal. Once the trio is selected, Spotify creates a personalized mix for each artist to set the mood. https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/adb6f01b-6106-42d3-b316-7473a850458c/BEEB.jpg Work - Only You https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/1624056046905-W05NH428Q0HP2CJL0DZJ/PODCAST.png Work - Only You Mid-funnel copy leveraged the "Only You" spirit while aiming to communicate how product features and content answer these personal quirks. https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/25b49c24-593f-405d-acc6-8252048f712d/Spotify_OnlyYou_OOH_Canadian-True-Crime.jpg Work - Only You https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/15b8bea5-0913-4a82-9ac4-53a7f42a4e5e/Screen+Shot+2021-06-18+at+7.07.08+PM.png Work - Only You Mid-Funnel communications touting the robust catalogue of artists. https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/45a9d2f0-95d5-4501-83a4-e0f6c036de67/Screen+Shot+2021-06-18+at+1.39.56+PM.png Work - Only You https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/1624058188908-FVX963JMZXOVYNM9LCGN/Screen%2BShot%2B2021-06-18%2Bat%2B6.15.11%2BPM.jpg Work - Only You Impressive considering Billie Eilish released her music video for "Lost Cause" on the same day. Sabotage? Um, I think so. https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/7051da1a-136a-48f0-af6a-a8d2c59a9775/Screen+Shot+2021-06-18+at+1.40.16+PM.png Work - Only You https://www.gabriellewestfield.com/work/kelsea-ballerini monthly 0.5 2021-06-19 https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/1624068840641-V3B4RX5GY888BYF598CN/Screen+Shot+2021-06-18+at+8.54.48+PM.png Work - Snack by Snack with Kelsea Ballerini https://www.gabriellewestfield.com/work/persol monthly 0.5 2021-06-19 https://www.gabriellewestfield.com/work/philly-knows-music monthly 0.5 2023-12-28 https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/1623018164809-KH12A5SQVI4IYF9O4THU/Spotify_Philly_Map_smoll.jpg Work - Philly Knows Music - Philly Knows Music Spotify Premium wanted reach music fans right where they were. So we picked a city with one of richest musical backdrops— Philadelphia— and launched a hyperlocal campaign commemorating the city’s deep ties to music. Over the course of two months we built out a creative platform that included branding, OOH, CRM, In-app messaging, OLV, performance and social assets in addition to some pretty dope creative along the way. https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/737a0fa6-0174-44b2-9f68-f0544e2be4a9/Spotify_Philly_Map_smoll.jpg Work - Philly Knows Music Philly on the Map. We partnered with illustrator Mike Perry to highlight prominent Philly Music Moments with bespoke maps. https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/b5cc0a79-ccf9-4c9b-af87-9b3a2aa9e42d/Map_last.png Work - Philly Knows Music Neighborhood-level snapshots. We narrowed in on each neighborhood to spotlight historic venues and musical landmarks. This included Trocadero Theatre, Ave of the Roots, PhilaMOCA and the “Summertime” favorite—The Plateau. https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/f4029224-0864-4dd0-9e77-50064aabbb4d/Maps_Collage1.png Work - Philly Knows Music Neighborhood-level snapshots. We narrowed in on each neighborhood to spotlight historic venues and musical landmarks. This included Trocadero Theatre, Ave of the Roots, PhilaMOCA and the “Summertime” favorite—The Plateau. https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/01703b2d-0537-496d-975a-d7d085e237b3/Maps_Collage2.png Work - Philly Knows Music Neighborhood-level snapshots. We narrowed in on each neighborhood to spotlight historic venues and musical landmarks. This included Trocadero Theatre, Ave of the Roots, PhilaMOCA and the “Summertime” favorite—The Plateau. https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/338d71a4-08d1-4484-b19e-4cc381943de7/Bus_collage.png Work - Philly Knows Music OOH Bus wraps. We wanted our beautiful murals to have legs so worked with the nation’s sixth-largest public transit system, SEPTA, to bring our message even closer to the people. https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/fbe1c992-5478-49b4-86e2-88369d59ae61/Music+Landmarks_collage.png Work - Philly Knows Music OOH - Unofficial "Music Landmarks". We paid homage to unofficial “music landmarks” in the exact locations that influenced music and shaped the culture. https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/c4e4b0ce-8f52-4ed4-a184-8390b797b20b/PKM_Wall.jpg Work - Philly Knows Music OOH- Street-level murals. In the city adorned my beautiful murals, it felt appropriate to blow out our neighborhood map showing even more adoration for the City of Brotherly Love. https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/4835632c-97bd-41ac-8860-0f035cb09dde/Playlists.png Work - Philly Knows Music Naturally we dedicated a few playlists to celebrate the essential sounds of the city. https://www.gabriellewestfield.com/work/samsung-explore monthly 0.5 2021-06-19 https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/1624079620456-WYQ9XWCNPZDIUXLCC1VD/SamsungLanding-phone.jpeg Work - Samsung Explore https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/1624079655390-IPR0WADBRTXEMKFB0F9N/image-asset.png Work - Samsung Explore https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/f5a26b68-14ff-4323-ba78-6d32399986d3/photog.png Work - Samsung Explore https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/360b62ed-f3c3-45bd-9cbc-9a488ecc9c02/Photog_3.png Work - Samsung Explore https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/635c3eb3-a610-4753-bf1b-630566d1a933/photog_1.png Work - Samsung Explore https://www.gabriellewestfield.com/work/bna monthly 0.5 2021-06-19 https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/1623984715186-4Q4ZLASYAF9LRJPZ593K/Marquee.png Work - Best New Artist - Best New Artist 2021 Year after year the Grammy’s Best New Artist category casts a wide net for new talent that sets the stage for a career of promise and achievement. Cheering them on from the sidelines, we know this is just the beginning of what’s to come. In addition to sending out congratulatory messages, we wanted to also highlight the breadth and complexity of each artist’s accomplishments. Our team landed on my concept of the “punch list” that including unique Spotify data points and accolades about about each nominee beyond their music career. https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/1624493032274-06CDZ6Q52TUHVC3H8HHD/Screen+Shot+2021-06-23+at+7.02.55+PM.png Work - Best New Artist https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/1623983432758-DDJC4KAN37E2T4UVHPEI/Screen+Shot+2021-06-17+at+9.30.13+PM.png Work - Best New Artist https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/1623983024196-OVPZR6Y5PDOT5IN88R9B/Screen+Shot+2021-06-17+at+9.23.31+PM.png Work - Best New Artist https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/1623985553541-TXW19SUE33XKHFL4TXQS/MEG+ooh.png Work - Best New Artist - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/1623984509611-XSBOZD3H507GD64YNDIX/Editorial_BNA.png Work - Best New Artist https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/1623982825117-MEHBWE351ELQIS41YJON/Screen+Shot+2021-06-17+at+9.20.03+PM.png Work - Best New Artist https://images.squarespace-cdn.com/content/v1/60b9a37aa0393650d77d5c4a/1623981843071-NQ8BE527S98AQFWYWNJ2/MEG_2.png Work - Best New Artist https://www.gabriellewestfield.com/work/metaai monthly 0.5 2025-10-27